แฟชั่นแห่งความยั่งยืน

HRH Princess Sirivannavari Nariratana Rajakanya is dedicated to continuing the legacy of Her Majesty Queen Sirikit The Queen Mother, by advancing the lives of local weavers and craftsmen through the “Pha Thai Sai Hai Sanook” initiative project. Emphasizing contemporary designs to appeal to diverse groups, HRH The Princess’s vision has led to collaboration between Ministry of Interior, Ministry of Interior’s Ladies Association, and the “Pha Thai Sai Hai Sanook” project team to revitalize local wisdom in crafts and textiles for sustainable local economies.
Prioritizing human development, HRH The Princess designated the “Pha Thai Sai Hai Sanook” project team as ambassador, who immerse themselves with local weavers and craftsmen nationwide. Their mission is to impart knowledge, elevate local wisdom, and inspire innovative designs for Thai fabric patterns that resonate with a global audience. Furthermore, the team closely adheres to the “Sustainable Fashion” initiative, emphasizing environmentally friendly practices such as natural dyeing and cultivating fabric threads. As a result of these efforts, HRH The Princess has been recognized by the UN for the royal advocacy in promoting sustainability among Thais.